Response Paper on “Harrison Bergeron” by Kurt Vonnegut

The short tale of Harrison Bergeron is something that isn't very new to me. Way back in high school, we were tasked to read this in one of our Literary Circles sessions. I took a quick look at it and particularly enjoyed how short the story was. Today, having finally read a good selection of interesting stories, I decided to take a deeper and much more complete look at it. I can definitely say that despite it being rather short, Harrison Bergeron was a story just oozing in meaning and symbolisms. Harrison Bergeron makes us think twice on just how far we want to go to push for equality. In 2081, total equality is achieved but at a cost – sacrificing freedom and individual skill and talent. The three main characters also symbolizes different types of people who have different views toward the law set by the Handicapper General. George Bergeron to me was pretty much your average Joe. Despite him being blessed with substantial intelligence, he simply decides to get by and observe all the rules properly, being content with the system and afraid of consequences. Hazel Bergeron on the other hand, was really just an oblivious girl in a place where oblivious and unaware was the new â€Å"average†. She had nothing special to offer, therefore was never even handicapped. Her obliviousness and outright stupidity simply shadows over her kindness and good intentions. And finally, Harrison Bergeron, who was the perfect specimen. He literally had it all, which made the government fear him and did everything in it's power to contain him. Harrison wanted to showcase his abilities to the world and this ultimately led to his death. With this, we are shown that superiority amongst others will not be tolerated. To end, I feel like this story faces us with a dilemma, whether to simply get by, and live with rules and laws that are clearly unfair and wrong or be like Harrison, who is condemned for being the gifted and talent-laden man that he truly was. I'd also like to point out how this story takes on a completely different angle as a slight jab to faulty governments. Vonnegut may just be trying to show us how the government tries to control and ultimately, censor our very thoughts and ideas, hence limiting our potential to grow and become more aware and active with regards to such issues.

Problem Set

GENERAL BIOCHEMISTRY Problem Set No. 1 Answered by: Andrea Rose A. Fajardo of BSFT 2-1N 1. Calculate the pH of a dilute solution that contains a molar ratio of potassium acetate to acetic acid (pKa=4. 76) of: a. 2:1 pH = 4. 76 + log[2]/[1] = 4. 76 + 0. 3010 = 5. 06 b. 1:4 pH = 4. 76 + log[1]/[4] = 4. 76 + (-0. 6021) = 4. 16 c. 6:5 pH = 4. 76 + log[6]/[5] = 4. 76 + 0. 0792 = 4. 81 d. 2:3 pH = 4. 76 + log[2]/[3] = 4. 76 + (-0. 1761) = 4. 58 e. 9:1 pH = 4. 76 + log[9]/[1] = 4. 76 + 0. 9542 = 5. 71 2. A buffer contains 0. 01mol of lactic acid (pKa=3. 86) and 0. 05mol of sodium lactate per liter. a. What is the resulting pH of the buffer? H = 3. 86 + log[0. 05]/[0. 01] = 3. 86 + 0. 6990 = 4. 56 b. Calculate the change in pH when 5mL of 0. 5M HCl is added to 1L of buffer. 5mL of 0. 5 mol/L 5mL * 1L/1000mL = 0. 005L 0. 005L * 0. 5 mol/L = 0. 0025mol NaC3H5O3 = 0. 05mol – 0. 0025mol = 0. 0475 C3H5O3 = 0. 01mol – 0. 0025mol =0. 0075 pH = 3. 86 + log[0. 0475]/[0. 0075] = 3. 86 + 0. 8016 = 4. 66 †¢ 4. 55-4. 66 = 0. 11 is the change in pH c. What pH change would you expect if you added the same quantity of HCl to 1L of pure water? [H+] = (0. 0025mol)(1L) = 0. 0025M pH = -log 0. 0025 = 2. 60 3. The structure of the amino acid of isoleucine is given at the right. a. How many chiral centers does it have? 2 b. How many optic isomers? 4 c. Draw the perspective formulas for all the optical isomers of isoleucine. [pic] 4. A peptide has the sequence: Glu-His-Trp-Ser-Leu-Arg-Pro-Gly a. What is the charge of the molecules at pH 4 and 11? (Use pKa values of those in the ppt) |pH |NH3+ |Glu |His |Arg |COO- |Net Charge | |4 |+1 |-1 |0 |+1 |-1 |0 | |11 |0 |-1 |0 |+1 |-1 |-1 | . What is the pI for the peptide? | |pKaCOOH |pKaNH3 |pKaR | |Glu |2. 19 |9. 67 |4. 25 | |His |1. 82 |9. 17 |6. 04 | |Trp |2. 83 |9. 39 | | |Ser |2. 1 |9. 15 | | |Gly |2. 34 |9. 60 | | |Leu |2. 63 |9. 60 | | |Arg |2. 17 |9. 04 |12. 48 | |Pro |1. 99 |10. 60 | | |Gly |2. 4 |9. 60 | | 2. 34 6. 04 9. 67 12. 48 pI = 6. 04 + 9. 67 / 2 = 7. 85 5. Histidine has three ionisable functional groups. Write the equilibrium equations for its three ionizations and assign the proper pKa for each ionization. Draw the structure of histidine in each ionization state. What is the net charge of the histidin e molecules in each ionization state? STRUCTURE OF IONIZATION IN EACH IONIZATION STATE [pic] NET CHARGE Structure |Net Charge | |+H3N–CH–(RH+)–COOH |+2 | |+H3N–CH–(RH+)–COO- |+1 | |+H3N–CH–(R)–COO- |0 | |H2N–CH–(R)–COO- |-1 | ———————– -2 +1 +2 -1 0

Business ethics Essay

In business there will always be the line to act with integrity or to lie, cheat, and steal. Famous author Douglas Adams once said, â€Å"To give real service you must add something which cannot be bought or measured with money, and that is sincerity and integrity† (Heathfield, n. d). The priority of any business is to serve the needs and wants of the customer and more important his or her stakeholders. Any business decision made in major corporations must line up with stakeholder’s interests, but more important stakeholders have the social responsibility to represent in the best interest of the entire corporation. The prevalence of so many major scandals with corporations caught in the public is drawing much needed attention on concepts of ethic, and social responsibility. Ethics and corporate responsibility is a direct application of the ideas of in business practice. This papers purpose is to explain the role of ethics and social responsibility in building a strategic plan while incorporating the stakeholder interests. Business execs have the responsibility to adhering to the unspoken ethics they have only not taught but also have enforced by society and the law. Ethics are inherently common sense decisions made by those in authority with the power to affect an entire organization. When, business executives make decisions they must consider business ethics and the organizations (stakeholders) values. Once the essential questions ask is, â€Å"Do the organization’s values reflect accepted society values? (Young, 2004) Business executives must execute strategic business plans where they take into account not only each value associated with each choice, but the consequences of each choice. The interests of the stakeholder are one of the prime obligations of an organization. The demands of the stakeholders are generally to increase profits; this is echoed by economist Milton Friedman, the â€Å"one and only one social responsibility of business† is â€Å"to increase its profits,† assuming an honest and open marketplace†. (Bigelow, 2013), According to Friedman also that corporations owe no responsibilities to society. However, critics will disagree that corporate social responsibility is always to put the customer first, which ensures a customer’s happiness and loyalty. Stakeholders are not only investors into companies but they also have voting power, which carries social, and financial influence within the company. Their social responsibility is to the customers and to the employees (Jones, 2012). They have decision power, and ultimate control over allocation of resources. Corporations and organizations ultimately exist to satisfy the needs and agendas of the stakeholders. The problem lies in, however; when the needs and the agendas of the stakeholders can blur the line between what is ethically right and what is considered against the law. The organization’s obligation to the stakeholder is as much as a priority as the relationship to the public. â€Å"The relationship between a customer and a firm exists because of mutual expectations built on trust, good faith, and fair dealing in their interaction† (Ferrell). When creating a strategic business plan the organization must incorporate its social responsibilities for the customer, and prevent any ethical dilemmas. Clear examples that recently have captivated the news over the decade has been the highly publicized cases of Waste Management, Enron, WorldCom, Tyco, HealthSouth, which exaggerated earnings to meet the expectations of stakeholders, Freddie Mac, AIG, Bernie Madoff, and host of others. These examples of accounting fraud, manipulation of books, and stealing from clients made by top executives in the position to meet the expectations of stakeholders and not making ethically sound decisions. To prevent these scandals from occurring, ruining not only the organization, the employees but also the public’s faith within the corporate world, according to research ethical risk management is an option dependent on the infrastructure in which it promotes ethical conduct and standards. The directives and the support from management in the way it manages potential problems with the lack of ethical standards. Because of the number of scandals not only have businesses implemented stronger measures for ethical practices but also have the legal systems. The establishment of the Sarbanes-Oxley Act (SOX) in 2002, which came after the scandal of WorldCom, was because the number of major corporations collapsing under the weight of their own unethical practices. According to the SEC, â€Å"the Act mandated a number of reforms to enhance corporate responsibility, enhance financial disclosures and combat corporate and accounting fraud, and created the â€Å"Public Company Accounting Oversight Board,† also known as the PCAOB, to oversee the activities of the auditing profession† (SEC, 2012). Ethics is a fundamental part of compliance and governance systems. Ethics explicitly should integrate into the elements of strategic planning in businesses. In determining the roles that factor into managing stakeholder’s interests ethically organizations must first take into consideration that the business is the first line of defense in taking responsibility for managing and supervising corporate responsibility effective in accordance with the level of influence the business set by the organization. Executives in a position to communicate to stakeholders must always implement ethical decisions when balancing their needs and the organizations’. The executives must be responsible in providing clarification and verification of ethical standards in place. The executives must drive the culture and work environment of compliance toward ethical standards and practices to ensure the effectiveness. Business ethics is important in every organization and the main responsibility is to act with integrity and honesty. References Ferrall, O. C. (2004). Business ethics and customer stakeholders. Academy of Management Executive, 18(2), retrieved from http://danielsethics. mgt. unm. edu/pdf/Customer Stakeholders. pdf. Bigelow, L. (2013). What are the social responsibilities of a company to its stakeholders? Hearst Newspapers, Retrieved from http://smallbusiness. chron. com Heathfield, S. (n. d. ). Inspirational quotes for business and work: Integrity. Retrieved from http://humanresources. about. com Young, P. (2004). Ethics and risk management: Building a framework. Risk Management, 6(3), 23-34. Retrieved from http://www. jstor. org â€Å"The Laws That Govern the Securities Industry. † (2012). SEC. Retrieved from http://www. irmi. com/expert/articles/2005/head02. aspx.

Tourism is all too important to be left to national governments alone Essay

Tourism is all too important to be left to national governments alone - Essay Example Some countries presented environmental exquisiteness, economical and cultural assortment, audacious holidays, opportunities for preserving exotic landscapes and providing a culturally ornamental encounter. Mowforth & Munt (2003) stated that ‘tourism is a metaphorical lens that help bring aspects of development into sharper focus. It is not just about the role and impact of tourism in the Third World development, but also about the roles of First world people and organizations (operators, tourists, non governmental organization etc) in the manufacture of development as an idea, project or end-state.’ Murphy. P. E (1985) acknowledged that natural reincarnation is being possible by tourism, with visitors coming only to admire, rather than to devour, the landscapes, customs, monuments etc. Nevertheless, the growing extent in tourism enhanced the tourism industry to contend with inadequate resources available. He further explained that the end area for tourist must create a center of attention to the tourist. These attractions can be varied according to the tourist’s type but the most common types can be considered as these two: natural and man-made. Natural includes exotic landscapes and breathtaking scenes from nature, while support facilities; such as restaurants, motels; and Disneyland, for instance, are man-made category. The most important thing is that the destination area should fascinate non-local visitors as well. This is the most important feature from outdoor amusement. This emphasize on non-local visitors as a major economic consideration as well. Money spent by them would be ‘earned income’ of that community. If the local visitors spent money it would be called ‘redistributed income’ for that community. Community’s quality of life encouraged to invest in order to enhance facilities to create competing tourists destinations. According to World Tourism barometer (2005), more than

Projective Techniques Essay Example | Topics and Well Written Essays - 1500 words

Projective Techniques - Essay Example Projective techniques are immensely applied in the field of psychology, law, sociology and business management-especially marketing (Wood, Nezworski, Lilienfeld & Garb, 2009). Projective techniques have been viewed by psychologists and marketers in different perspective but the main idea still remains to make research work strong and powerful. Different set of tactics of the projective techniques help out to get accurate results quickly. Psychologists should be appreciated for presenting such powerful and useful deduction method (Donoghue, 2010). Projective techniques basically are structured indirect method of investigation which urges to get the hidden and unseen data. Psychologists came up first with these techniques and got commendable results. Reveling concealed data from people is the main purpose and usage of this technique. These are mostly used in psychology for various personality tests and clinical treatment. It has sheer importance in business management which has made re search work more systematic (Krippendorff, 2012). It has explained many complex and unexplained structures of business research work. In marketing and consumer research, projective techniques are known as motivation research. It does not primarily focus on one’s motivation towards a brand or product. ... Many psychologists are dependent on using this method to find out the untold answers. Business management, marketing and consumer research field also depends upon projective techniques. It cannot be underestimated in any course of study (Georgescu, 2012). Following are some of the techniques which are followed to find out the hidden points. A. Thematic Appreciation Test (TAT) This is one of the kinds of projective techniques. It is very famous and a common tool used by many psychologists all around the globe. Different scenes with ambiguous state are shown to the subject. The subject is asked to explain these scenes, basically those scenes are from the previous life of the subject and they are shown so that it would recall its memory. An emotional and motivational factor comes in and plays a vital role. The test evaluator on the other end critically examines his moves, behavior and attitude. Subject’s responsive attitude after watching those scenes has gigantic importance and is considered as the backbone of this test (Cherrier, 2012) B. Rorschach Inkblot Test (Colakoglu & Littlefield, 2011) depicts that this is yet another type of projective type which is used at first place to determine behavior, response and hidden secrets. In this form of test subject has shown ten symmetrical inkblots. Those inkblots are irregular in shape and a full series is shown. While watching those inkblots, subject is asked that what they see. If the subject has been gone through some trauma, or pain, then he’ll explicitly split out. Some patients have strong nerves and do not respond fast so a full series is than shown to them. This is a successful tool and used widely. Psychologists at first start their proceedings, with patients who have memory

Explain how solar energy can be used to produce electricity Essay

Explain how solar energy can be used to produce electricity - Essay Example The amount of energy emitted in one second is more than the world has used since time began. All energy comes from within the sun. Like other stars present in the cosmos, the sun is also a star made up mostly of hydrogen and helium gas. The cultivation of energy inside the sun is done through a process called nuclear fusion. However, only a small amount of energy reaches the earth but that is huge enough to supply all our energy needs. The energy radiated by the sun reaches the earth in just eight minutes at a speed of 186,000 miles per second, which is the speed of light. Photovoltaic Electricity as the name suggests is a combination of two words: photo meaning light and volt, a unit for the measurement of electricity. In short, it is often called PV cells or solar cells. The most common devices, which use PV cells include solar-powered toys, calculators, and roadside telephone call boxes – all use solar cells to convert sunlight into electricity. Scientific investigation of photovoltaic effect started in 1839 and the effect was first observed in a solid material (Selenium) in 1877. Solar cells are made up of silicon, the second most common substance on earth. Solar cells can be applied to produce energy to anything that is powered by batteries or electrical power in general. Electricity is generated when sunlight hits on the solar cell plates, which cause the electrons to get activated. However, the generation of electricity takes place mutely and at once. A PV or solar cell consists of two or more layers of semi conducting material, silicon, which is used most commonly in PV cells. When the silicon layer is exposed to the sunlight, a photo-voltage or potential difference between the layers is generated. This voltage is capable of driving a current through an external circuit, as direct current (DC). Since the electrical output from a single

Assignment Example | Topics and Well Written Essays - 250 words - 46

Assignment Example Compared to average gross earnings, the cost of Russian labor continues to grow at a very high rate, it has been the strongest at 20% and over, due to which industrial production and exports had declined significantly towards the end of 2008. (Rapid increase of labour costs in Central and Eastern Europe in 2008) According to the Pew Research Center poll, many Russians believe that they were better off in terms of their economic well being under the communism because even though democracy promised them an equal distribution of poverty, that has not been the case. Ordinary citizens believes that democracy has been beneficent for elites, educated and the political leaders and it has had little or adverse affect on ordinary people. Hence, the negative perception that prevails among is that those who belong to the rural, old and the average citizens are behind the privileged, educated elite, which was not the case in a communist regime. (End of Communism Cheered but Now with More Reservations) "End of Communism Cheered but Now with More Reservations." 2 November 2009. Pew Global Attitudes Project. 7 October 2010 . Lazzaro, Joseph. "Russia cuts off all natural gas to Ukraine; Europe shortages may spread." 7 January 2009. Blogging Stocks. 7 October 2010

Marketing in search engines and financing Assignment

Marketing in search engines and financing - Assignment Example Similar to way spam has lowered the efficacy email marketing, the â€Å"click fraud† raised the cost of search engine marketing and lead to a reduction of its attraction to merchants. Some of the aspects surrounding paid placement are that anyone can click on the engine ads raising the costs of merchants, without making any purchase. Consumer objects this service since one can increase his or her revenue by requesting friends or relatives to click the ads Microsoft or Google place on his or site without even making any purchase (Kennedy and Kristjan 71). Purchasing a car, home, or shopping using credit card are examples of debt financing. You are receiving a loan from someone or even a business under the condition of paying the loan back with some interest (Jagpal and Shireen 525). Using debt financing to start up a small business takes a similar way. An entrepreneur can apply for a loan to start a business from banks or friend, lenders or from family members, which he must pay back with same interests. Debt financing is advantageous since the lender has no powers to control your business. After the completion of loan payment, the relationship between the debtor and the creditor ends. If one business is a local startup business, which does not require large-scale funding, then debt financing is the best option (Jagpal and Shireen 526). Equity financing unlike debt financing involves investors. An investor can decide to offer his company shares to friends, family members, or small investors. However, this form of financing involves angel investors or venture capitalists. Equity financing is advantageous since the investor incurs all the risks. If your business fails to raise the money, the investor cannot force you to pay the money (Jagpal and Shireen 526). This form of financing is appropriate for small business when they are at their very startup stages. Such investors who fund these small businesses are Angle investors who invest

What is a Mahdaviat Term Paper Example | Topics and Well Written Essays - 500 words

What is a Mahdaviat - Term Paper Example The Mahdaviats believe in the Mahdi. They believe that he is Islam’s primary expected savior. They believe that they are th descendants of Muhammad. They believe that the Mahdi shall be known after a time of pain and suffering in the world. They also believe that the Mahdi will bring about justice in the world. They believe that the Mahdi will be the leader of a revolution which will bring about the new world order. Nations that oppose the Mahdi will go to war against the Mahdi. They also believe that the Mahdi shall instigate a seven year peace treaty with a Jew of a priest lieneage. The Mahdaviats believe that ISLAM shall be the only religion on earth when the Mahdi is around. They also believe that the Mahdi shall rule for even years with Jerusalem as his centre. They also believe that Israel shall be conquered. Who is the Mahdi? The Mahdi in Arabic means the rightly guided one. He is a major figure in Islamic eschatology. He is the one who shall restore justice and religion and shall rule before the earth ends. The Mahdi concept began on the inception of Islam and is popularly identified with the Shiite branch. The Mahdi shall come to save the Mahdaviats. He will show up in Mecca and shall travel from Mecca to Kufa in Iraq. At the time of showing up, he shall be forty years old. He shall wear a ring that belonged to King Solomon. The Mahdi shall fulr for a period of seven years. He is a descendant of Muhammed. Finally, the Mahdi is a person who shall conquer his enemies will be led by the one – eyed antichrist.

The Similarity and Differences between Chinese Supermarkets and Essay

The Similarity and Differences between Chinese Supermarkets and British Supermarkets - Essay Example Cohen named the brand Tesco Tea even before the business acquired the name Tesco. The name Tesco was drawn from the initials of a partner in tea suppliers TE Stock well and Jack’s surname Cohen. The first Tesco supermarket in the UK was opened in 1929 in Burnt Oak and in 1932; Tesco became a private limited company. This enabled the company to expand its operations using the additional capital from shareholders. In 1934, Jack Cohen acquired a plot in Edmonton to establish Tesco’s headquarters and a warehouse (Tesco Plc, 2012). Tesco’s stocks were first sold at the Stock exchange in 1947 at a price of 25p. The entry to the stock exchange was a huge step in terms of additional capital and Tesco’s competitiveness. The first Tesco supermarket was opened in Maldon in 1956. Tesco made a huge step in 1960 when the company acquired 212 stores in Northern England and 144 stores between 1964 and 1965. Tesco opened its first petrol station in 1974 and by 1982, Tescoà ¢â‚¬â„¢s annual sales had exceeded 2 billion. A plan to build 29 additional stores began in 1987 and the first Tesco Express was established in 1994. Today, Tesco has established its operations in 14 markets in Europe, Asia and the United States. In these markets, Tesco develops its competitiveness through pricing strategies, high quality products, a wide range of products and constant innovation. Tesco is the third largest retailer globally after War-Mart and Carrefour (Tesco Plc, 2012). 1.1.2 Carrefour in China The Fournier and Defforey families established the Carrefour Company in 1959. The company opened its first supermarket in Haute-Savoie in the following year. Carrefour explored a new concept of hypermarkets in 1963 and established its first hypermarket in Sainte-Geneva ve-des-bois in the same year. Another hypermarket was opened in Belgium in 1969 and in the following year, Carrefour was listed in the Paris stock exchange. The first Carrefour in Spain was established in 197 3, Brazil hypermarket in 1975 and in Argentina in 1982. Other hypermarkets were opened in Taiwan, Italy, Turkey, Mexico, and Malaysia in the 1990s. Carrefour entered the Chinese market in 1995 and managed to open 100 stores in a span on 12 years. By 2006, Carrefour had 40, 000 employees, 98% of which were Chinese. Carrefour was serving over 300 million customers annually. The Carrefour group purchases products from about 22,300 suppliers from China. Carrefour entered the Chinese market through a joint venture with Zhong Chuang to form Jia Chaung (Carrefour, 2012). Changes in the Chinese market have caused Carrefour to evaluate and adjust its management strategy from time to time. The management strategy differs across various regions in China due to difference in market characteristics. Carrefour’s aim is to be the preferred retailer in every market. Carrefour works towards ensuring that each store attracts and retains its customers. This is achieved through offering high qua lity products, competitiveness prices, and high quality customer service. The company analyses customers’ needs in every market and provides products and service that meet those needs effectively. Social commitment and good employee relations have also helped Carrefour to expand its client base in local and international markets. The company has adopted a client-oriented culture that enables it to understand its customers and therefore offer better services. Another strategy in Carrefour is continuous

Surrealism in Advertising; How Beer Became Beer!! Essay Example for Free

Surrealism in Advertising; How Beer Became Beer!! Essay The intention of this essay is to analyse surrealism in advertising and apply the theoretical background of it and the psychoanalytic theory to a 2003/2004 campaign for Tooheys Extra Dry beer, made by BMF Advertising agency. The essay will try and isolate the surrealist appeal and other factors behind this campaign and explain why and how this campaign became one of the most talked-about advertisements and won the gold in Creative Planning Awards as well as silver in Advertising Effectiveness Awards in 2004. Surrealism and Advertising For the description on surrealism and its theories see appendix A. The Product. The product is beer. However, Toohey’s Extra Dry (TED) is different from other beers in many ways. Its packaging is different from other beers in its clear and tall bottle (not dark and wide as other beer bottles). It has a green label that is glued to the clear bottle diagonally instead of in a strait manner and big white dynamic letters stating the ‘Extra Dry’ brand. It is a very young brand, first brewed in 1994 instead of 18xx as other beers. However, its most distinguishing feature is its taste; it is much lighter than other beers. TED is not bitter and it is more like other RTD drinks than beer. The Campaign Tooheys Extra Dry (TED) was a growing brand, even before this campaign was released; however its growth was because of its sub premium price (Nicholas 2004). The clear, tall bottle and an easy taste of the beer could have helped, but it was believed the brand can do better. Previous advertising of TED abided the prevalent beer promotional models throughout the world, the core market being pub going males. The prevailing message was â€Å"have a go at it†. The advertisements were of weir accidents of men who did not drink this beer, and the endline was â€Å"don’t die wondering†. The research done after the campaign proved that the idea was not very successful, however the core problem was the strategy. TEDs positioning was between mainstream beers (Fosters) and premium (Heineken). Its appeal was later described by a young participant in a research group: â€Å"I like Tooheys Extra Dry. When you walk into a party carrying a six pack you don’t look like a scab [by drinking mainstream beer] and you didn’t look like a wanker [by drinking premiums]† Anon. cited in Nicholas (2004) P1 It became apparent that their target audience were young adults who like taking risks. Putting that into the account, the resulting campaign, aimed at people in their early twenties, tried a different approach. It involved an enticing product attribute that was unique, cool and youthful. The new campaigns objectives were: -Establish a connection with 18-24 years old audience -Extend the brand throughout the Australia, mainly Sydney, Perth, Melbourne, South East Queensland and other areas. -Maintain the price premium while achieving growth and increase the profit As previously mentioned, the taste of this beer is the biggest distinguishing featureits the unique selling point. By not emphasising that on its previous campaign, they have not established a truthful distinction and therefore failed. The new campaign strategy was to find out the usual dissatisfaction young (18-24) people have with beer. RTD drinks (ready-to-drink: drinks that are already mixed with spirist, for instance Smirnoff Ice, WKD, VK etc) have been becoming more and more popular and have taken some of the market away from beer. As a result, key dissatisfactions with beer were isolated in a research study. The results were: -Beer is associated with â€Å"old† masculinity i. e. Dad in a pub with his mates -Beer slows you down – it makes you fat and slow -Beer has a bitter taste – it makes it hard to drink in today’s environment that is more focused on sweeter drinks and foods. On the other hand, TED was perceived as a modern drink, drunken by men and women. It is also less filling and therefore does not have the same effect as other beers. Its lack of bitterness is its main feature and is easier to drink. This insight is what led the new campaign. The target audience was set to 18-24 olds as opposed to previous 24-29 year old adults. The goal was to change what the target audience thought of beer and establish the brand not only as the best beer, but the best alcoholic drink altogether. The campaigns proposition was that because of its unique brewing process as little of negative effects from beer can be present (mostly beer breath). This is how the campaign slogan came to be as – clean, crisp taste. This also resolved the key dissatisfaction the target market had with beer. Because of the crucial distinguishing features this campaign had to represent, a special tone of voice was consisted out of three major components. The first component was the youth fun feel that had to be established – therefore party imagery was selected. The pace of the advert had to b just right – a mixture between clubby and pub-like (spirits vs. beer). The next important thing was for the marketers to establish a ‘cool’ feel, youthfulness etc). This is why they used the soon to be famous music track. The commercial The commercial is of a tongue that leaves his owner and goes to search for a tasty beer while its owner sleeps. It goes past several dangers until it finally finds the beer at a party full of young people. It takes the beer and brings it back to his owner. Two posters and a radio commercial were part of this campaign as well. The posters and a detailed description of the commercial can be found in the appendix B. This product has only one memorable utilitarian benefit and that is its light taste. That is why the taste was the focus of this ad – symbolically represented by the tongue, which is the central figure in this add. With the tongue representing taste, this campaign did not state the facts clearly, as in: â€Å"TED has a light taste you will enjoy† but rather used imagery to reflect the product attributes. This all is typical for many surrealistic commercials, as well as the ‘hazardous odyssey’ aspect of it. The tongue was running away from the cat, got almost run over by the car and stomped on the dance floor. It’s blending the real and unreal; the real being the party and the people’s behaviour – and the unreal is obviously the renegade tongue in search of a beer. As previously mentioned, the main target audience was to appeal to young audience; therefore the surrealist appeal was chosen wisely, because of its defiance against conformism (Homer Kahle, 1989). Clubby imagery, music and passionate kissing at the party reinforced this aim. It is generally believed that non-conformism has been the most central aspect of any thing considered as ‘cool’ to the young audiences. Some psychoanalytic theory practices can be detected as well. According to the psychoanalytic theory (Hackley, 2005) and Motivational Research, real buying impulses derive from urges and drives and feelings. The perfect party environment and several sultry images insinuate sexual motives that could hide behind party experiences and alcohol consumption and consequently be the motive for purchase. Another typically surrealist feature is the exaggeration of the human form. The tongue itself is exactly that in this advert, since it can move on its own, is capable of thought and emotion while still remaining just a tongue. The most apparent emotion the tongue portrays is desire. The metamorphosis of the tongue can be explained by the Trickster theory described by Cooper and Petterson in 2000. The tongue would be the trickster; neither good, nor bad but guided by its emotions and desires. This is central to this advert, as it is the desire for the good refreshing ‘clean and crisp’ taste that forces this tongue to take all those risks just to get the Tooheys Extra Dry. The desire is the motivation for the odisseyadic journey. Conclusion The commercial is odd and free from normal association. We do not expect tongues to jump out of out mouths and search for beer. This is the product of the novelty theory assuring the audience will recollect the ad easier. These surreal techniques combined with psychoanalytic theory make the ‘TED wanting tongue’ a hero (survives danger), a partier and a rebel at the same time. The metamorphism and the surrealist technique reinforces the utilitarian claim of the product performance and its claim of ‘clean and crisp’ taste. Appendix A Surrealism is a movement that stared in the early 20th century most acknowledged in France. It is most recognisable by the paintings and other visual representations of it by painters and writers such as Salvador Dali and Bret? n. Surrealists explain the human mind in a manner not before conjured. Andre Bret? ns (1920) definition of surrealism: â€Å"Psychic automatism in its pure state, by which one proposes to express – verbally, or by means of written word, or in any other manner – the actual functioning of thought. Dictated by the thought, in the absence of any control exercised by reason, exempt from any aesthetic or moral concern. † Homer and Kahle (1989) describe surrealism as fee of the stereotyped mental habits belonging to artists and spectator as well. The objects are free from normal association. Isolation, modification, hybridization, incongruity, provocation of accidental encounters, paradox and conceptual bipolarity are the ways through which surrealism achieves the maximum impact. In surrealism, pleasure and free will have total control over everything, including reality. Alcuaz’s (1984) premise is that surrealism as a concept is a state of mind, and attitude and a desire. Magritte, a surrealist painter believed that surrealism is an attack on societies preconceived ideas and predetermined good sence. In surrealism, desire chooses whatever it wants and pleases it; it is not bound by realistic and logical boundaries of perception. Surrealists act defiant to conformism as well. According to Homer and Kahle (1989), advertisers seek surrealist techniques because of their need to gain consumers attention, fuel their fantasies and induce new ways of thinking about previous conceptions. One of the reasons advertising of surrealism works it the so-called novelty theory. Novelty theory is based on the so-called Von Restorff Effect. This basically describes a phenomena that occurs when people are presented with novelty or unexpected items. Their recall of these items was greater and enhanced in the future. Appendix B In the beginning of the ad, we see a young man, sleeping with a woman in a bed. His face is turned towards us. Suddenly, his tongue jumps out of his mouth and embarks on a quest to quench its thirst. It moves in a way that is similar to a worm or a caterpillar. It jumps of the bed and goes down the stairs while being chased by a cat. It narrowly escapes the cat when it jumps through a rail fence and onto a road. While crossing the road it gets almost run over by a car. The tongue then enters a party full of young people. A few shots of the party are shown and we see people dancing and socialising in a crowded house. The tongue is going through the party avoiding being stomped by feet of the dancers. Then it gets stuck on a vinyl player but manages to get off. The tongue successfully manoeuvres past a couple French-kissing and discovers a huge tub full of ice containing several different alcoholic drinks. It manages to get on the edge of the bath and scout the available drinks when it notices a Tooheys Extra Dry on the far side of the tub. After a quick shot of the kissing couple, the tongue dives into the tub full of ice. The underwater environment is clear and crisp. We see the tongue swimming at the bottom of the tub, past many bottles towards Tooheys Extra Dry that is encompassed into ice but still showing its label and the recognisable green colour. The tongue then quickly grabs the bottle much like a python would its prey and jumps out of the tub with it. It then drags it out of the party back to the bedroom and onto the bed climbing back into its owner’s mouth with is main body still wrapped around the beer. This wakes the young man up and he confusingly looks at the Tooheys Extra Dry in his mouth, takes it out and examines the label. The slogan, ‘clean crisp taste’ then appears at the bottom of the screen and the ad is over. Visuals: Source: Source: Nicholas J. (2004) Source: Nicholas J. (2004). These examples used as still photos on billboards and such use surrealistic usage of the product; enforcing the notion of its utilitarian benefit: ‘The Clean Crisp Taste’. References: -Homer, M. Kahle L. R. (1989) A Social adaptation explanation of the effects of surrealism on advertising. Journal of Advertising 15(2) pp. 50-60 -Alcuaz, M. â€Å"Contemporary Idioms of Surrealism. Dreamworks 4(1) pp. 59-69 -Cooper P. Patterson (2000) The Trickster: Creativity in modern Advertising and Branding. Market Research Society Conference. Available at: http://www. warc. com/ArticleCenter/Default.asp? CType=AAID=WORDSEARCH49151Tab=A -Nicholas, J. (2004) Toohey’s Extra Dry – Licking the Beer Category. Account Planning Group Australia. Available at: http://www. warc. com/ArticleCenter/Default. asp? CType=AAID=WORDSEARCH80888Tab=A -Nicholas, J. (2004) Toohey’s Extra Dry ‘Quest’ – Beer advertising that broke the mould. Sales That broke records. Advertising Federation of Australia. Report. Available at: http://www. warc. com/ArticleCenter/Default. asp? CType=AAID=WORDSEARCH85608Tab=A -Hackley, C. (2005) Advertising and Promotion: Communicating Brands. Sage Publications: London.

The Importance of Photography in Market Essay Example for Free

The Importance of Photography in Market Essay Nowadays, a lot of people are dissatisfied with Computer Generated Images. They complain about unethical behavior in these images because these are usually unreal or copied version of the original; thus, this pictures can destroy the reputation of any brand (Spurgin, 2003). However, there are several reasons that show shooting a real picture is the best way for a business to promote its image. I. Relationship Between Photography and Business Photography is one of the steps of be success for a company. â€Å"The most successful brands achieve fame through their use of iconic imagery† (Roalfe, 2006, P.26) Long text ads are not useful any more, and these are not grab attention of any body. This not the thing that companies wants from ads. This is like just throw money to the garbage. On the other hand, a picture can grab attention of customers just at a glance, this is what really companies are need. Pictures act like a hook for Ads. â€Å"The reaction you want is for your images to hold people’s attention for as long as possible† (P.27). However, if picture is perfect, but irrelevant to companies’ product is worth nothing. Companies and advertisement agencies can make profit with having right, interesting, relevant and real picture of their ads, or they can have paper which â€Å"is not worth the paper it’s printed on†. (Muhleman, 2005, P. 23) II. Perfect Picture can Equal Successful Brand. â€Å"The visuals you use will create a perception of your firm in the mind of the people who see them† (P.24). â€Å"The right picture is worth a thousand  words. It can tell you story, showcase your products, and intrigue, interest or excite your audience† (P.23). The picture that a company uses for an ad is presenting not only company’s product but also the personality of the company (Muhleman, 2005). Who, How and How Much? â€Å"To know how best to present yourself and your firm, you first have to know who you are. And that’s not always as simple as it sounds† (P.25). After the company owners knows who they are and what they want, they can ask for a photo. However, it is difficult to decide which photo is better (Muhleman, 2005). However, more difficult thing is to find and choose a photographer. Uli Weber, photographer, gives an example: â€Å"choosing photographer for MS company is never as easy as one might think. MS is not a high fashion brand but it is the nation’s favorite high-street fashion brand. Most of the top fashion photographers only really specialize in high fashion. Their shots usually turn the models into something quite cold, where as we were looking for warmth and humanity for MS† (Roalfe, 2006, P.26). Here is one the way to find the best photographer for a company: â€Å"Better yet, get help with photography from your agency or public relations partner. They’re already familiar with photographers in area, and can often get you a better deal with the good ones due to other relationship† (Muhleman, 2005, P.26). How much really should pay for a good photo?! There is not a particular price for a perfect image. Price is depending on company’s job. Further, company’s location, how many photo, when, where and what is subject are make different price (Muhleman, 2005). â€Å"The best advice is to check around look at photographer portfolios, find a few whose work you likes, and get several quotes. Often negotiate based on use. Try to get a buy-out of rights so you can use images whenever and wherever you need them† (P.26). Price is not as important as people think. If a photographer with cheaper price cannot give company what they really want and need, company will be in trouble because of wasting money and time. Remember, â€Å"It is not about your own personal choice of what you think might make a good shot; it’s about what is right for the brand† (Roalf, 2006, P.26). The other way to have perfect photo is using stock photos. However, there is always one problem that â€Å"photos are â€Å"royalty free†. And because you’re not buying the rights, they’re wide open to anyone to use at any time, so there’s a good chance you’ll see them in others ads, including your competitors† (Muhleman, 2005, P.26). Absolutely, a company pay for the rights to a photo, with high quality, the cost is higher but company has the photo that its needs and wants (Muhleman, 2005). According to Photography It’s a Relationship by Graham Medcalf, the other way to find better photographer is having campaign. â€Å"That’s where the agent comes in, and Force believes strongly in the concept of collective of different talents that can be recommended to achieve the desired result. Despite this, she says, â€Å"at the end of the day agencies are going to choose the photographer want to choose† (Medcalf, 2008, P.28). I II. The effects of digital technology on photo market Digital technology has effected to different section of market, photographer jobs and photo market which includes manufactures and customers behavior (Medcalf, 2008). â€Å"Photography has changed more in the past decade than ever before. Digital and internet have meant big changes for the industry and photographers have had to re-educate themselves and adopt to change very quickly† (P.26). Further, digital cameras are easy to use which is increasing the number of pictures taken. A lot of people who used to have a photographer for their ceremonies, wedding and anniversaries are taking advantage of digital photo cameras, and they shoot photos by their self. Thus, wedding photography has been affected negatively. In fact, wedding photographers are trying to survive by having ads like â€Å"your wedding day is the most important day for your life† (Havkins, J K, 2006, P.35), but ads are not as useful as they need. On the other hand, the other photographers like photojournalism, documentary photographer and action photographer take advantage of stock photography. â€Å"There are many publications that use images from photographers in different markets, because locals do not submit their own work† (P.35). Digital technology helps photographer to stock photos easier, faster and  cheaper; also, with fewer changes from original ones. Another advantage is saving time (Roalfe, 2006). â€Å"The advantage of working on digital is that you can see the images straight away on screen. This allows for a much quicker turn around because you can pick and choose images as you go along, immediately after each shot has been taken† (Roalfe, 2006, P.27). The number of digital picture taken has been increased rapidly. â€Å"Even accounting for population growth the exponential growth of photos is incredible (we take 4 times as many photos as 10 year ago). In total we have now taken over 3.5 trillion photos. The kind of photos we are taking has changed drastically – analog photos have almost disappeared – but the growth of photos continues.† (Good, 2011, Para.5) â€Å"According to survey by unity marketing (ww.unitymarketingonline.com), 44% of consumers agreed with the following statement regarding their participation in photography: â€Å"I enjoy taking pictures. I do so throughout the year, not only for special occasions. I like having a lot of pictures†. On the other hand, approximately one third of responders were less involved and agreed with this statement: â€Å"I take pictures occasionally on holidays and special occasions. Some time taking picture is a bother† (Miller Washington, 2007, P.86). This survey shows not only people who enjoy photography but also the other group prefers to take picture by their self which has been effected photo market; U.S. market is a good example. â€Å"According to the consumer Electronic Association (www.ce.org) 23.16 million digital cameras sold in 2005, a 22.8% increase over 2004. The value of digital cameras sold in 2005 was $6.13 billion, a 29.7% increase† (P.86). Photography industries needed to change their plan; process lines, machines even staff for producing digital camera that is cost a lot and take a long time. Kodak was one of the largest photo industries in the world. For being  successful in the market, Kodak had been trying to revenue their process line. According to Picture Imperfect written by Carry Barret and David F. Carr established in September 2004, for surviving as a digital enterprise Kodak were supposed to change all process lines from analog to digital if so they could give new products and services to their customers. Their problem did not only has changed analog camera to digital but also the way people print pictures. People prefer to print at home instead of taking time to have print from industry printers. They do not need to go out, and they do not need to pay a lot for have high quality photo. They save time and money. On the other hand, home printing has been decreasing the profit of companies like Epson and Canon. In short, after having huge budget for startup new process lines and trying to survive Kodak is facing bankruptcy in 2011(Eastman Kodak files for bankruptcy protection, 2012). The effect of digital technology is not only negative. Social network websites like Facebook and Flickr, and digital camera and printer maker industries like Canon, Epson, Hewlett-Packard and Sony are raising huge money annually. In conclusion, photography is one of the most important parts of market. All companies needs photo for their advertising. Because of the digital cameras, the number of photographers has been growing up which makes more competition so companies can have better advertise. This is a sad fact that some businesses have been losing money because of the digital technology. However, the advantages of digital technology are more. People enjoy photography more than past decade, which makes more needs to the market. In addition a lot of businesses have a chance to find customer needs and use them to be successful. References Miller, R. K., Washington, K. D. (2007). CHAPTER 14: PHOTOGRAPHY. In , Leisure Market Research Handbook (pp. 86-88). Richard K. Miller Associates. Medcalf, G. (2008). Photography : Its a relationship thing. Admedia, 23(8), 26-31. Roalfe, M. (2006). THE ART OF PHOTOGRAPHY. Campaign (UK), 26-27. Spurgin, E. W. (2003). Whats Wrong with Computer-Generated Images of Perfection in Advertising?. Journal Of Business Ethics, 45(3), 257-268. Barrett, L., Carr, D. F. (2004). PICTURE IMPERFECT. Baseline, (34), 28-48. Muhleman, J. (2005). Picture Your Brand. Franchising World, 37(2), 23-26. Eastman Kodak files for bankruptcy protection. Retrieved January 19, 2012, from http://www.bbc.co.uk/news/business-16625725 Good, J. (2011). How many photos have ever been taken?, from http://1000memories.com/blog/94-number-of-photos-ever-taken-digital-and-analog-in-shoebox Hawkins, J. and Hawkins, K. (2006). Marketing and Selling Techniques for Photographers. Buffalo, N.Y.: Amherst Media

Challenges to Pradhan Manti Jan Dhan Yojana

Challenges to Pradhan Manti Jan Dhan Yojana A Study of Challenges and Problems Faced While Implementing  Pradhan Manti Jan Dhan Yojana Shilpi Pal Dr. M.S.Khan Research Scholar Head/Coordinator (MBA M.Phil Programme), Babasaheb Bhimrao Ambedkar University (A Central University), Lucknow Abstract The biggest development by the NDA government in the year 2014 is introducing first social welfare scheme that is â€Å"Pradhan Mantri Jan Dhan Yojana†. The purpose of introducing this scheme is financial inclusion launched by our Prime Minister Mr. Narendra Modi on 28th August, 2014. Mr. Modi has come up with this scheme on his first Independence Day speech on 15th August, 2014 which is a National mission for a financial inclusion. This scheme is based on â€Å"Sab ka sath sab ka vikas† that is inclusive growth. The basic aim of this scheme is that every family living in India must have bank accounts and must enroll in bank with Zero balance account. This is the first step to bring out economic quality in country. This paper highlights the problem and challenges faced while implementing the scheme. Also try to point out basic reason not to turn all people for adopting this scheme although it is Zero Balance account scheme which will be opened in all nationalized and pr ivate bank. Keywords- Financial Inclusion, National Mission, Inclusive Growth, Economic Quality Introduction Pradhan Mantri Jan Dhan Yojana (PMJDY) is National Mission for Financial Inclusion to ensure access to financial services, like Saving and Deposit Accounts,Remittance, Credit, Insurance, Pension in an affordable manner. Mr. Narendra Modi our prime minister has announced this scheme on his first independence speech on 15th Augst, 2014. The Objective of PMJDY is financial inclusion and intensive growth along with the improvement of economic status of our country. The aim behind PMJDY is that every family or household have their own account and can access banking facility easily so that everyone become evenly a part of country specially a lower section of society who may easily not able to get these facilities prior to PMJDY. The name Jan Dhan was chosen through an online competition on the MyGov Platform.Slogan of this scheme is â€Å"Mera Khata – Bhagya Vidhata.† PMJDY Account can be opened at Business Correspondent (Bank Mitr) outlet or at Bank branches.PMJDY gives the facility of Overdraft that is up to Rs.5000/- is available in only one account per household after 6 months of satisfactory carry out of accounts. On the first day itself 1.5 crore accounts were opened under this scheme. Then around 12.58 crore accounts were opened by 28th January, 2015. Joint account can also be opened under this scheme. The scheme has been started with a target to provide universal access to banking facilities starting with Basic Banking Accounts with overdraft facility of Rs.5000 after six months andRuPayDebit card with inbuilt accident insurance cover of Rs. 1 lakh and RuPay Kisan Card. Literature Review Dr.Anupama Sharma and Ms. Susmita Kukreja has discussed in their paper that â€Å"The study focuses on the role of financial inclusion, in strengthening the India’s position in relation to other countries economy. For analyzing such facts data for the study has been gathered through secondary sources including report of RBI, NABARD, books on financial inclusion and other articles written by eminent authors. Dr.G.H. Barhate and Ms. V.R.Jagtap has include includes study of various financial inclusion and to evaluate progress and current status of financial inclusion of the State in their research paper C. Paramasivan and V. Ganeshkumar discussed in his ppaper that Financial inclusion is aimed at providing banking and financial services to all people in a fair, transparent and equitable manner at affordable cost. This paper is an attempt to discuss the overview of financial inclusion in India. Objectives of the Study The basic objectives of my study are: To Know the reason behind introducing Pradhan Mantri Jan Dhan Yojana(PMJDY) To recognize awareness among people for this financial inclusion. To understand the problems and challenges faced in implementing PMJDY. To find out effect on banking sector after adopting this financial inclusion. Research Methodology My study is purely based on secondary data which include, Existing Articles, Newspapers, websites, online articles and Research Paper published in different journals. Through these secondary data and information available I have done my research on green advertising so deeply to meet up with the objective of the study. Result and Discussions It is good initiation for the purpose of financial inclusion and economic growth. Many have found positive aspect behind the Pradhan Mantri Jan Dhan Yojana specially the lower segment of country who feels more comfortable now as they easily take step in banking sector and have their own accounts with special facilities like Overdraft facility, RuPay card, Kisan card facility etc. Source: http://en.wikipedia.org/wiki/Pradhan_Mantri_Jan_Dhan_Yojana Challenges and Problems faced by PMJDY Implementation- The Connectivity Challenge – As we know around 68% of population lives in rural areas which need to be connected through complete banking system to avail this facility which is huge business potential for the banking sector .But it throws up connectivity-related challenges that need to be addressed in rural areas. Lack of physical and digital connectivity is posing a major hurdle in achieving financial inclusion for rural India. Technological Issue- The technological issues affecting banks from poor connectivity, networking and bandwidth problems to managing costs of maintain infrastructure especially in rural areas. To meet the increasing demands for banking services, banks often depend on passive optical network connectivity, for which they end up paying high costs to internet service providers. Infrastructure of banks in rural areas- It is about the connectivity in banking system. The connections in rural areas are not reliable and fall shorts on bandwidth. An alternative option must be adopted to connect in rural areas branches through satellite links. Banking through WAN or internet link of lower bandwidth at remote locations repeatedly suffers with video delays, slow browsing, slow file transfer, slow upload and download of files, failing to meet the demands of account holders at particular time. Are really people who don’t have account will turn around – This is the one of the major problem as most of the people are aware of it but still they are not turning into bank account user may be because they are not still understand the proper channel of opening bank account under Pradhan Mantri Jan Dhan Yojna. Gender Gap- There is major gender gap in banking sector; by 2012 for every 1,000 deposit accounts in the name of men, just 394 were opened in the name of women. Chhattisgarh, West Bengal, Madhya Pradesh, Maharashtra and Gujarat were even worse than the national banking sex ratio, while Delhi and the four southern States were better. ATM Network-People may face problem due to ATM in rural areas as there is low network of ATM so people are not well know how to use ATM. New account opening Creating new account is not challenge but transaction of this account is a challenge. As staff which is already there may find pressure if there is lot of people come with the problem at a time. Procedure not clear Most of the people are aware but still so many are not turned around as they are not understanding the proper procedure of opening account and required document at a time. Coverage of Difficult areas Many areas like parts of North East, Himachal Pradesh, Uttarakhand, Jammu Kashmir etc. are facing challenges of infrastructure and telecom connectivity . In these areas all household may not be fully covered under campaign Brand Awareness and sensitization- Customer must get proper awareness about the PMJDY and their benefit after opening account. All thing must clear to customer and made aware that overdraft of up to ` 5,000/- to be provided in their account is a credit facility which needs to be repaid in order to get fresh limits and is not a grant. Findings During research I found the major challenges and problem faced while Implementation of Pradhan Mantri Jan Dhan Yojana which is discussed above under the heading of challenges and problems. Still there are few points which need to be taken into consideration- It is not clear that those customers who have existing saving accounts without RuPay card will get other benefit or not. No clarity on that which has already accounts before announcement of accidental insurance coverage will get this benefit of 1 lakh accidental insurance coverage. Customers are not able to follow proper channel of opening account as they are not much aware about the procedure and benefits to the account holder. No awareness to the customers who will be going to wear bill of insurance premium and cost to keep account running. Banking staff may feel pressure as so many accounts are opening under this scheme. Suggestions There are lots of activities are going around so that everyone get aware about it and must open account under this who don’t have account in the bank and for those who may face problem in opening bank account prior to PMJDY. Awareness program is going through proper channel like Print Media, T.V, Radio, Banner and poster almost outside every bank etc. The result has been seen positive and almost everyone has opened account. But bank in rural areas are facing few problem like low connectivity, Less ATM machines etc. For this reason there are few suggestions which need to implement for the better banking service in the remote locations and they are- Bank must switch to WAN Optimization- Banks need to switch to WAN Optimization Controllers that support tunneling protocol/storage protocol capable of accelerating remote application delivery, thereby speeding up the delivery of banking services. WAN optimization controllers speed up data transfers and reduce application response time over wide area networks by reducing the amount of traffic transmitted between remote offices and between remote locations. This helps banks increase application response time significantly. Facilitate more ATM in remote locations- As in rural areas we see few ATM due to which everyone may not access ATM so much and they don’t know how to use. So, if everyone has account under PMJDY means they carry RuPay card and debit card for that purpose they need to access ATM machines. Awareness Campaign in Rural Areas- There should be proper awareness programs in remote locations about the PMJDY so that everyone must aware about the benefit and need of opening account and they must open account to run with economy. Bankers must give proper information about documentation and other facilities- People must aware about the document needed while opening account and if document is not there then other alternative way for opening account and other benefits related to the account opening like overdraft facility, accidental insurance etc. must be told to the person. As many people think if they don’t have single document they are not able to open the account but under PMJDY there is alternative solution to this problem but people are not aware about this. So banker must take interest and tell detail about it. Conclusion For the financial inclusion and economic growth this turn to be one of the best initiatives under which everyone can enjoy the banking facility as well as economic parity among everyone. It has turned into positive response where public sector players has opened 11.5 crore accounts under PMJDY covering 99.74 households and paving the way for transfer of over Rs 65,000 crore of subsidies and other transfers directly into these accounts. Almost every Indian is now into banking system expects inaccessible households of remote location. After one of the survey it come out thet out of 21.05 crore households, 20.99 crore have access to bank facility. As new technology introduced by National Payments Corporation of India (NPCI), a person can transfer funds, check balance through a normal phone which was earlier limited only to smart phones so far. Mobile banking for the poor would be available through National Unified USSD Platform (NUUP) for which all banks and mobile companies have come t ogether. For better acceleration in rural areas of banking sector these steps are taken by which an account holder feels comfortable in running account very well. References Sharma Anupam and Kukereja Sushmita (2013) .An Analytical study: Relevence of Financial Inclusion for developing nations. International Journal of Engeneering And Science, PP15-20 Paramasivan C. and Ganeshkumar V. (2013).Overview of Financial Inclusion in India. International Journals of Management and Development Studies 2(3) PP45-49 Barhate G.H. and Jagtap V.R. (2014).Pradhan Mantri Jan Dhan Yojana: National Mission on Financial Inclusion. Indian Journal Of Applied Research 4(12) PP340-342 http://en.wikipedia.org/wiki/Pradhan_Mantri_Jan_Dhan_Yojana http://www.businessworld.in/news/economy/pm%E2%80%99s-jan-dhan-yojana-the-connectivity-challenge/1646746/page-1.html http://timesofindia.indiatimes.com/business/india-business/Jan-Dhan-covers-99-7-households/articleshow/45960195.cms http://www.thehindu.com/news/national/pradhan-mantri-jan-dhan-yojana-faces-access-deficit/article6363310.ece

A Response to Hubbard’s essay Science, Facts, and Feminism :: Hubbard Scientific Men Females Essays

A Response to Hubbard’s essay Science, Facts, and Feminism In her essay "Science, Facts, and Feminism" Ruth Hubbard makes many claims in relating her opinions about the relationship between men and women in society as well as the role science plays in this relationship and the balance of power in the world. One of her claims states that "the pretense that science is objective, apolitical and value-neutral is profoundly political because it obscures the political role that science and technology play in underwriting the existing distribution of power in society." In essence, she is saying that it is ridiculous to claim that science is an objective look at the world around us because science is constantly affected by society and the political establishment. I agree that it is impossible to claim that science is in every way separate from politics and power because those types of people who created the political world also created the scientific world to supplement and support it. For example, the government, a political and power establishment , created the Manhattan Project and put a huge amount of funding into a scientific project that produced the atomic bomb. Hubbard disagrees with the idea that science is immune to power and politics. To think that science is neutral one must assume that the scientist is able to remove himself from the test subject and the surroundings and simply observe without affecting the test in any way. In reality this is impossible. The scientist must design the test, perform it, and be prepared to fix it if it does not address the problem he has posed. Because human beings are imperfect, the tests are also imperfect. As a result, the conclusion the scientist reaches is no longer objective, but influenced by the type of results he is expecting. Furthermore, to think that science is immune to the power establishment, one must assume that it is in no way affected by government or companies with money to spend. This, like the assumption that science is neutral, is also incorrect. In order for a scientist to be funded in his research, he must submit proposals to those power establishments that have money. These powerful companies and governments will only fund those projects they deem important to their interests and goals. In this way, science is extremely political in its effort to obtain money and support because it must please those power establishments who are, by nature, political.

Essay --

Human Intelligence (HUMINT) Exploitation Teams (HET), now referred to as Counterintelligence/HUMINT Detachments (CHD), have proven to be highly valuable and effective intelligence collection assets and have provided a significant amount of actionable intelligence during counterinsurgency operations in Iraq and Afghanistan. However, very little HUMINT has been gathered by Marines from the female populations within these population culture. Despite the introduction of female Marines into the Counterintelligence/HUMINT (CI/HUMINT) community in September 2008, it has been difficult to gain access to potential female sources without female CI/HUMINT Marines employed with the maneuver infantry units down to the lowest tactical level. Counterinsurgency (COIN) collection operations hinges on the intelligence community’s ability to locate, contact, and learn from the indigenous population at large in order to glean potentially time-sensitive and valuable information which may save l ives or answer pertinent collection requirements above the tactical level. This task is very difficult for male Marines who are not only ill-prepared and rarely trained to interact with female members of any local community to which they are deployed, but they are also formally and rigidly restricted from direct contact with females in the majority of the Middle East cultures. The employment of Female CI/HUMINT Marines at the lowest tactical level within a counterinsurgency environment is imperative to operational level mission accomplishment. In 2013, the Secretary of Defense overturned a 1994 rule that had previously prohibited women from being assigned to smaller tactical ground combat units. The individual United States military branches have ... ...y combatants or insurgents. Combat experiences allow commanders to operate within a shorter decision-making cycle due to their successes and failures from previous COIN operations. Combat units remain focused on achieving situational understanding of their assigned area of responsibility and thus are willing to employ any and all resources available to achieve mission accomplishment. Units or individuals attached, but not assigned, to combat units provide a capability requested or required by the operating unit to enhance its combat effectiveness and its likelihood of mission accomplishment. The counter-insurgency environments in Iraq and Afghanistan required quality HUMINT collection, to be successful. Ensuring that qualified and dedicated CI/HUMINT women Marines are a fundamental part of the future tactical environment is an imperative that cannot be ignored. Essay -- Human Intelligence (HUMINT) Exploitation Teams (HET), now referred to as Counterintelligence/HUMINT Detachments (CHD), have proven to be highly valuable and effective intelligence collection assets and have provided a significant amount of actionable intelligence during counterinsurgency operations in Iraq and Afghanistan. However, very little HUMINT has been gathered by Marines from the female populations within these population culture. Despite the introduction of female Marines into the Counterintelligence/HUMINT (CI/HUMINT) community in September 2008, it has been difficult to gain access to potential female sources without female CI/HUMINT Marines employed with the maneuver infantry units down to the lowest tactical level. Counterinsurgency (COIN) collection operations hinges on the intelligence community’s ability to locate, contact, and learn from the indigenous population at large in order to glean potentially time-sensitive and valuable information which may save l ives or answer pertinent collection requirements above the tactical level. This task is very difficult for male Marines who are not only ill-prepared and rarely trained to interact with female members of any local community to which they are deployed, but they are also formally and rigidly restricted from direct contact with females in the majority of the Middle East cultures. The employment of Female CI/HUMINT Marines at the lowest tactical level within a counterinsurgency environment is imperative to operational level mission accomplishment. In 2013, the Secretary of Defense overturned a 1994 rule that had previously prohibited women from being assigned to smaller tactical ground combat units. The individual United States military branches have ... ...y combatants or insurgents. Combat experiences allow commanders to operate within a shorter decision-making cycle due to their successes and failures from previous COIN operations. Combat units remain focused on achieving situational understanding of their assigned area of responsibility and thus are willing to employ any and all resources available to achieve mission accomplishment. Units or individuals attached, but not assigned, to combat units provide a capability requested or required by the operating unit to enhance its combat effectiveness and its likelihood of mission accomplishment. The counter-insurgency environments in Iraq and Afghanistan required quality HUMINT collection, to be successful. Ensuring that qualified and dedicated CI/HUMINT women Marines are a fundamental part of the future tactical environment is an imperative that cannot be ignored.

To His Coy Mistress :: essays research papers

Seduction has been the game most played through out the centuries, as males attempt to convince and invite females into their beds. In Marvell's "To His Coy Mistress" and Donne's "The Flea", the speakers, propose a peccadilloes offer, which is so cunningly backed up by a liberalistic argument and is presented to each female when the generous request has been declined. These arguments are designed to induce thoughts of a carnal nature. The persuasions used by each are completely different but are structured entirely for one purpose. To corner or trick the maiden into saying "Yes". Though both arguements are supurb, Marvell's has a nicer, refined style to it. In "To His Coy Mistress" and "The Flea", there is an exemplification of just how crafty men can be during the hunt. The speakers, in both poems, makes a "modest" but declinable offer for sex to their maiden of choice. And, upon rejection, each male begins a fluent yet rh etoric arguments on why the maiden should accept his simple offer of passion. For Marvell, the argument was that there wasn't enough time left in the world, and that the maiden should partake in indulgence before it is too late." But at my back I always hear/ Times winged Charriot hurrying near"(lines 21-22). He also states the unpleasuarble thought of the worms enjoying her verginity instead of him. Suggesting that if she continues to waste time she will die a virgin. "then Worms shall try/ that long preserv'd Virginity:"(lines 27-28). Whereas Donne's argument revolves around a metaphorical flea. Which as claimed by the speaker, represents his union with the maiden in matrimony, since the flea has taken blood from them both."It suck'd me first and now sucks thee/And in this flea our two bloods mingled be"(lines 3-4). And, since their bloods have already mingled together, intercourse with him wouldn't be a sin and no honor would be lost if she yields to him."Though know'st that this cannot be said/A sin nor shame nor loss of maidenhood:" (lines 5-6) Though however similar the gist of the poems might be, the art of seduction used by each speaker is quite different. The speaker in "To His Coy Mistress" seems to change his tone of persuasion rapidly from stanza to stanza. At first he is sweet, comming across as a gentleman and overstating how many ages he would spent on a single part of her anatomy "A hundred years should go to praise/Thine Eyes.

How Bilbo Baggins Changed to Become a Hero Essay

In J.R.R. Tolkien’s, The Hobbit, the heroic nature of Bilbo Baggins is depicted through his actions in each mental and physical challenge. His mental challenges in learning about himself, what he is capable of achieving, and being a faithful leader in times of crisis, the physical challenges of fighting off spiders, goblins, and Wood-elves. The hero of the novel is witnessed from being a modest and timid hobbit to a clever and respected leader. Even though he didn’t start off as an extraordinary hero, he was slowly turning into one. Bilbo’s growing valor is shown with his riddle fight with Gollum. â€Å"Straight over Gollum’s head he jumped, seven feet forward and three feet in the air.† This proves that Bilbo is willing to take risks and have the skill to jump that high takes true grit. Also in this chapter, he becomes more verbally heroic, for example: â€Å" ‘ Come on!’ said Bilbo. ‘I am waiting!’ He tried to sound bold and cheerful, but he did not feel at all sure how the game was going to end, whether Gollum guessed right or not.† Although Bilbo puts up a tough front by trying to sound brave and bold, he is still pretty weak inside, doubting his own abilities. However, this will change dramatically throughout the novel. Another way he has shown heroic qualities is when he had to save the dwarves from the elves. â€Å" ‘No time now!’ said the hobbit. ‘You just follow me! We must all keep together and not risk getting separated. All of us must escape or none, and its our last chance. His commanding words reflect off as a respected leader. When he said ‘all of us must escape or none’ it means he’s willing to leave no man behind, spoken like a true army general. In the same chapter, Bilbo showed greater heroism, â€Å"Bilbo did his best to find straw and other stuff to pack them in cozily as could be managed in a short time.† This proves that Bilbo cares about his friends and would suffer more himself for the comfort of other. Not only was it because he was the one who wanted them to go into uncomfortable barrels, he tried to make up for it the best he can, it was also because he felt that he was the ‘leader of the pack’ now and that he had the responsibility, the type of responsibility that only a hero would feel. When Bilbo was faced with a huge fear – Smaug, he was at first a little reluctant but confronted it anyways. â€Å" Now I will make you an offer, I have got my ring and will creep down this very noon. Then if veer Smaug ought to be napping – and see what he is up to.† This shows that even if he wasn’t enthusiastic about it, he still gave it a try. Coming from a tiny hobbit hole, eating cakes and drinking tea, it was very challenging for Bilbo to face a frightening, fire-breathing dragon. In chapter 16, ‘ A Thief in the Night’, Bilbo’s growing heroism is shown with the giving of the Arkenstone. Independent moral judgment is displayed when Bilbo goes against his true friend, Thorin. â€Å" Then Bilbo, not without a shudder, not without a glance of longing, handed the marvelous stone to Bard,† This shows that he is willing to give up anything, even the amazing Arkenstone and the friendship with Thorin, to do what’s right. Although he did want to keep their friendship and the Arkenstone at first, he is not materialistic and greedy and gave it to Bard. A hobbit that possesses this type of generosity can be called a hero. I think this novel is actually about the formation of Bilbo Baggins from comfort-loving Hobbit into a fully-fledged hero at the end of the novel. Therefore he doesn’t start off as a hero but certainly as his character develops by the incidents that he faces he shows himself to be truly heroic, especially in contrast to other â€Å"heroic† characters.

Effectiveness of Using Handouts as an Aide in Teaching English

THE BODY Some students now a day are not too serious in their studies; it is because of innovation of some bad vices that can affect the performance of a student in school. But, handouts itself can improve the studies of a student. It can persuade them to study well, because if you have handouts, you can easily catch up your lessons. It can be easier for a student to study because, it seems like in only one material, it may contained all your lessons, you can easily review for your exam and for your studies.Handouts is something given freely or distributed free. It can refer to materials handed out for presentation purposes or to a charitable gift, among other things. Always remember, handouts can be an aid and not a distraction when handled well. Effects of Handouts into Students Study Handouts gave big effect into our studies especially for those students who didn’t listen attentively during class discussion. According to Sazon, with the use of handouts, you are capable to r eview your lessons well, and it also serves as your reviewer or study guide every exam.Here are some effects of using handouts including Positive Effects and Negative Effects. Positive Effects. For most of us Handouts are staple of instructional life, but other say, 2 â€Å"Their development is often a trial-and-error process. † Like so many other aspects of instruction, we take the handouts for granted, their creation guided largely by intuition. The followings are some of the positive effects of using handouts into students study. 1. Serves as advance organizers, previewing and preparing students for what’s to come. 2.Introduce activities, describe the task, offer advice on process and identify outcomes. 3. Provide a break during a lecture, allowing students to read instead of listen. 4. Serves as study guides, containing summaries and highlights of key points covered in class or in the text. 5. Use principally to reduce the amount of time spend copying notes or diag rams from a board or screens. Negative Effects. The issue of whether to distribute handouts and materials has often been debated in National Union of Students (NUS) teaching seminars with valid arguments for and against the practice.The main objections to distributing handouts and materials are that recourse to them will encourage students: 1. to be distracted and inattentive and not write their own notes; 2. to spot examination questions 3. not to attend classes; 4. not to read beyond the contents as outlined and highlighted. Handout’s Purpose into Student’s Study The purpose of handouts in our studies is for us to be able to help ourselves to cope up to our lessons easily. It is written information about what lessons we are taking up.It also gives information about the current lessons. 3 Serves as Study Guide. Some students now a day’s didn’t listen attentively during class discussion because of being bored listening into their teacher/professor. Other preferred to study alone. So, handouts that contain your lessons may help as a study guide. You can easily recall all of the topics that you didn’t take up. According to Millo, handouts are real effective as a study guide for students especially for those who didn’t listen attentively during class discussion.Persuades Students to Study. Handouts could be persuasive for those students, because it can easily capture the mind of one to review and study his/her lessons. According to Rufino, it (handouts) can persuades other to study well; it may help a lot in gaining high score during examinations and in understanding the lessons very well. Effectiveness of Using Handouts in Learning System Using handouts is one of the most important things in studying. It can give big effect into one’s study that can improve his/her performance in school.According to Arellano, handout serves as a learning guide to student in understanding and learning a lesson or topic. It can be à ¢â‚¬Å"effective† if students maximize the use of it. Moreover, using handouts can gave big help especially into student’s study like in academic performance and test results. Academic Performance. It (handouts) help students perform well during discussions and activity inside the classroom. Since handouts contain important concepts/terms about a certain topic/lesson in a summarized format, it may help students do better and perform in their academic subjects. Test Results. Previous researches on the effect of handouts on student learning indicates that students who are given skeletal handouts usually perform better in course examinations than students who take all their own notes. In the table 1 and table 2, we can see the difference of test results taken from those students who use and didn’t use handouts as reviewer. TEST RESULTS OF IV-VENUS (ESTIPONA HIGH SCHOOL MAIN) WITH THE USE OF HANDOUTS AS A REVIEWER. Table 1 WITH HANDOUTS| 1. Angelo Catalan -16/20 15. M ae Ann Pasetes – 12/20 2.Domimar Dulay -16/20 16. Einnor Ramil -14/20 3. Arvin Macasaquit -16/20 17. Jennylyn Ramilo -16/20 4. Marvin Palo -12/20 18. Karen Rose Ramilo -18/20 5. Gerald Pascua -10/20 19. Judy Ann Rufino -18/20 6. Aaron Paul Reyes -12/20 20. Ronalyn Salviejo -18/20 7. Mikee Balicao -16/20 21. Ma. Reiko Sawanaka -18/20 8. Danica Khresca Claudio -16/20 22. Allison Jane Sazon -18/20 9.Nica Cortez -16/20 23. Lizette Tagolog-16/20 10. Jeremiah Eclar -16/20 . 11. Arianne Joy Mallari -12/20 12. Ness Mateo -10/20 13. Christine Joy Millo -16/20| 5 Table 2 WITHOUT HANDOUTS| 1. Ninoy Pascua -8/20 9. Christine Reina David -8/20 2. John Michael Rivarez -0/20 10. Monica Briz -8/20 3. Renjunne Sagun -4/20 11. Christine Asanion -12/20 4.Nitt Ann Pascua -4/20 12. Jenkyn Pinili -12/20 5. Ma. Luisa Pascua -4/20 13. Emmanuel Mejia -12/20 6. Rowena Millo -6/20 14. Wendel Lacsinto -10/20 7. Analyn Lamique -10/20 15. Hero Guttierrez -10/20 8. Michelle Daal -10/20| From the illustrati on of test results, we can say that students who use handouts as a reviewer gets higher score than the other who didn’t use it. As you can see some students in the second line (WITHOUT HANDOUTS) fail the exam. 6

Objective Synthesis

In â€Å"HARD BODIES† by â€Å"STUART EWEN† and â€Å"THE SPORTS TABOO† by â€Å"MALCOLM GLADWELL† outlines particular sports in addition to the differences between the athletic individuals and the ways in which they experience extracurricular activities. The first article listed begins by introducing a man named Raymond who is hoping to achieve the body figure in which he has always dreamed of having. It goes through his daily workout in detail in which he accomplishes after a long day in his office.To achieve his long wanted goal, he works on parts of his body piece-by-piece, practicing repetition in a room surrounded by full-length mirrors. The author then begins describing various advertisements with pictures of quote-on-quote perfect bodies. Both men and women pose together showing off their tone and completion with a light coating of oil. Men generally expose their upper half, as women tend to expose their arms, shoulders and stomach. The author beli eves that these advertisements undergo more meaning then just the exercise in which they advertise.They are more to attract viewers into wanting what they see and spending the money in order to achieve that particular body figure. After reading this article, my mind brought me to think back to many advertisements that I have viewed on shelves of stores as well as gym membership pictures. These figures we see, as they appear toned and have perfection, are never the raw images of these particular individuals. When an advertisement states that the reader should start a new physical training in order to achieve this goal, it includes a denomination of false advertising.These images of these built individuals claim to have recently started new workout habits when in reality these models have kept in shape all their lives and have worked out daily in order to achieve their body types. Women in the workforce viewing these advertisements wanting to appear as these younger more fit women bel ieve they too, can achieve such a body if they begin a new workout routine. The last article discusses the concerns of mainstream sports, while taking a further look into psychology as well as the social identity of an African American athlete.He explores the subject through various data, experiments and observations and captures conclusions within his text using style and formality. Endearing the racial views of sports in society, author Malcolm Gladwell seems to strive to change the reader’s view on this particular aspect throughout his wording. He wishes to illustrate a cause for race not to stand as a criteria position in American sports, but instead for the athletic ability to form as a leading role in such opinions. In the course of his detailed argument, he proposes ideas of equality and nonjudgmental aspects of athletic stereotypes.These two particular articles differ in many ways, one being the opposite perspectives of the body image. Given in the first article, Stua rt Ewen had a perspective displaying the importance of body image by telling the story of the man named Raymond. In the second article, however, Malcolm Gladwell displays the non-importance. Ewen gives perspectives from the eyes from Raymond, and his lifelong journal of workouts in order to achieving his goal weight and body muscle. Translated through the second article by Malcolm Gladwell, he perceived a perspective of the aspect in difference.His article proclaimed that the race and amount of money individuals had could have a say in sports as well as who belongs to what category for each. He does not believe in the stereotypes in which people create based off race, nor does he believe in the theory of success at sports depending on money. What I find to be important about the differences of these two opinions as well as views on this particular subject is the reasoning for each viewpoint. Perhaps the background of the author as well, contributing as a factor of the standpoint in which their opinion exists.Could the background of the author, Malcolm Gladwell, contribute to his reasoning to the stereotypes of sports players? As well as the perspective from Raymond? The author may also have these strong opinions because of their ethnicity or religion, or opinions of their friends and or family. I, for one, stand from a similar viewpoint as Raymond with the concern of working out and keeping the body as wished. Achieving one’s desire body type can be of life’s most inspiring goals yet. It tells any average person that if they persevere, they can reach their goals.From a similar viewpoint, both authors did have a strong belief relating to the importance of a subject pertaining to sports. One believed that it is important to look the way you want, and to work extra hard to get there, while the other mentioned the unimportance of how society today sees many stereotypes of how certain people are meant to play certain roles in sports. Many similar peop le stand evenly gifted according to each other without reasoning. He fights that there is no other side to the previous statement. Lyons, Gregory T. Body and Culture. Hard Body. 1950. Print. Lyons, Gregory T. Body and Culture. The Sports Taboo. 1950. Print

How Japanese Shinto Related with Business Essay

The word Shinto was adopted from the written Chinese (ç ¥Å¾Ã© â€œ, pinyin: shà ©n dà  o), combining two words: â€Å"shin† (ç ¥Å¾?), meaning â€Å"spirit†Ã¢â‚¬ gods† or kami; and â€Å"tÃ… Ã¢â‚¬  (é â€œ?), meaning a philosophical path or study This is about â€Å" the study of Kami†, what is KAMI? Kami are defined in English as â€Å"spirits†, â€Å"essences† or â€Å"deities†, there are many ways to understanding this; in some cases being human-like, can be animals, and more abstract nature power in the world (mountains, rivers, lightning, wind, waves, trees, rocks). Shinto believers consider Kami and people are not separate; they exist within the same world and share its interrelated space. According to a history biography, one fact need to be emphasized, that is among all the things, not only the good, kind positive ones are the kami†, those what are evil, strange, or extremely horrible things are also referred to as GODS. History During 5 to 8 century AD, after absorbing Chinese Confucian and buddhist doctrine, Shinto had became a fairly complete system, After Meiji Restoration, the shinto continue to respect as a state religion, and it also became a government tool to teach people to be loyalty to the emperor. After Japan’s defeat in World War II in 1946, Emperor Hirohito issued a statement to deny his godhead status, which means he admitted that he is not a god, but just a human being, the Allied commander also called for the abolition of State Shinto in Japan, Shinto started to became a folk religion, not a state religion anymore. However, Shinto is still important to the religious people of Japan, accounted for more than 80% of the population are believe in it. Worship and Culture life about Shinto The principal worship of kami is done at public shrines or worship at small home shrines called kamidana (ç ¥Å¾Ã¦ £Å¡, lit. â€Å"god-shelf†). The public shrine is a building or place that functions as a conduit for kami. A fewer number of shrines are also natural places called mori. The most common of the mori are sacred groves of trees, or mountains, or waterfalls. All shrines are open to the public at some times or throughout the year. According to CIA, 83% of the Japanese people were born with a Shinto ceremony and 70% are dies as a Buddhist ceremony. Throughout the life of an ordinary Japanese people, they participated in many of the celebrations as an shintoist, after the 32nd day of a boy was born, and after the 33rd day a girl was born, they will be taken to the shrines of there birth place to do worship, and also when they are at the age 3, and 6,7 will also be take to the shrine to do a formal visit. And in very important days, like New year, other festivals and weddings, Japanese people also visit the kami in the shrine.

International Culture and Communication Assignment

International Culture and Communication - Assignment Example Be it a major MNC for small-scale business people use the Internet and communicate with various suppliers and customers across the globe to create a wider market for their business. It is evident that the work force in all officer is becoming multicultural and more diverse than ever. The HR department dealing directly with the manpower in every organization should have enough knowledge about the cross cultural factors that might affect the concerned businesses The organization should take enough measures to provide proper training regarding cross-cultural communication to their HR department. The HR department should in turn use their training to impart cultural tolerance among all the employees working in the organization. There is a very close relationship between the HR department and the culture prevalent in the organization. If the HR department adapts a culture friendly outlook, the whole organization will reflect the same mentality. Therefore it is important to encourage such a practice in all HR activities which deals directly with the employees of the organization (Jackson, 2002). The impacts of cross-cultural conflicts will usually be overcome easily or excluded if the organization encourages their workforce to get together on the basis of their personal interests and various other fun activities. The HR department should come up with such activities to promote cross-cultural communication and solve problems through a common understanding. Consider an HR department is selecting a group of people to send overseas for training or auditing. They need to ensure the people sent abroad are given enough briefing about the different culture prevalent in that particular country. Shaking hands or greeting a lady through a hug or a slight kiss is common in the Western countries. But such an act would create great misunderstanding and anger among the

Animal Testing Essay Example | Topics and Well Written Essays - 1750 words

Animal Testing - Essay Example This paper stresses that the law has provided different safeguards that prohibit the mistreatment of animals whether at homes, in the laboratories or even while they are in their natural habitats. The essence of the establishment of such laws is to ensure that animals are safeguarded from being subjected to painful and other physical suffering by humans. Thus, if the law could go all the way to establish safeguards that alleviate different forms of animal suffering that might be caused by their interactions with humans, it is logical that animal life is considered equally important. However, there is no need for laws that safeguard animals from being subjected to different forms of mistreatment by humans, if the animals can also be subjected to even worse treatment in the laboratories and other medical experimentation facilities. This report makes a conclusion that animal testing has been applied productively throughout the human history, in order to develop different medication and treatment procedure for humans. While this is a noble outcome of animal testing, many animals have suffered and others lost their lives in the process, with over 2 million animals being subjected to animal testing every year in the USA alone. The time and financial costs involved in animal testing are also huge, yet there are cheap technological alternatives which may give similar results while utilizing less time and resources. Due to the fact that all life is precious, whether animal or human life, there is a need to abolish animal testing. In its place, different alternatives that are time and financially cheaper, yet not costly in terms of lives lost and suffering endured by the animals can be adapted.

Was it the suffragette movement, or the changes brought about by the Essay

Was it the suffragette movement, or the changes brought about by the great war, that enabled women to get the vote in 1918 - Essay Example So, some believe that the World War I is the major reason for women suffrage and few others believe that the suffrage movements played the key role. The suffrage movement in itself represents a broad range of protests and social movements and had people of both gender with varying views. For instance, Emmeline Pankhurst, who led the Women’s Social and Political Union in 1903, was one of the leaders of suffrage movement and an English political activist and was so militant in the approach. There were diverse views about the â€Å"woman’s place† the different groups fought for. Some of them strongly felt that women were naturally kind and weak, and that these qualities may contribute towards political agenda and policies that have a great bearing on household, children and other social safety. They felt that they might have a civilizing effect on political affairs; for example, laws regarding alcohol or child safety, can be best supported and decided by women. A few others voiced for suffrage based on their strong belief in equal rights and woman’s role. They were against any discourse that listed any n atural role for women, rather supported the idea that men and women are equal and capable of same things. While such groups were led by their ideologies about women, other supporters of suffrage were guided by the opinion that all adults have franchise irrespective of class, gender or race. A significant section felt that women suffrage can cancel the votes of men belonging to lower class or non-white race. Each political activist group working towards women suffrage had its own ideology but working towards the same end. Suffrage basically revolved around the idea of human rights and equality. The history of suffrage movement goes back to 1800’s when, the first women’s rights meeting was held in Unites States and this was followed by the rising egalitarian or democratic spirit among women. However, it was the Nineteenth Amendment that